'MATURE' FIELD OF FRESH CUT SAID TO NEED FRESH EFFORT

ANAHEIM, Calif. -- The fresh-cut produce industry needs to jump-start marketing efforts to overcome frustrating market-share hurdles, according to executives at a seminar here.Faced with statistics that show 45% of consumers aren't regularly using fresh-cut salads, the industry is debating ways of improving share for salads and other precut items.Among the imperatives are identifying target customers,

ANAHEIM, Calif. -- The fresh-cut produce industry needs to jump-start marketing efforts to overcome frustrating market-share hurdles, according to executives at a seminar here.

Faced with statistics that show 45% of consumers aren't regularly using fresh-cut salads, the industry is debating ways of improving share for salads and other precut items.

Among the imperatives are identifying target customers, tying into industry promotions and motivating new product trials, executiv

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