'MATURE' FIELD OF FRESH CUT SAID TO NEED FRESH EFFORT

ANAHEIM, Calif. -- The fresh-cut produce industry needs to jump-start marketing efforts to overcome frustrating market-share hurdles, according to executives at a seminar here.Faced with statistics that show 45% of consumers aren't regularly using fresh-cut salads, the industry is debating ways of improving share for salads and other precut items.Among the imperatives are identifying target customers,

ANAHEIM, Calif. -- The fresh-cut produce industry needs to jump-start marketing efforts to overcome frustrating market-share hurdles, according to executives at a seminar here.

Register to view the full article