MAXIMIZING FOOD-SERVICE SALES KEY TO PROFIT: PANEL

BOSTON -- Retailers miss golden profit opportunities every day by failing to maximize food service-style sales at their deli counters, said a panel of experts at the recent New England Dairy-Deli-Bakery Association conference here. NEDDA is based in Braintree, Mass."It's a sin, a marketing sin, if we watch our consumers go down the street [to a fast-food restaurant] to get more food," said Marvin

BOSTON -- Retailers miss golden profit opportunities every day by failing to maximize food service-style sales at their deli counters, said a panel of experts at the recent New England Dairy-Deli-Bakery Association conference here. NEDDA is based in Braintree, Mass.

"It's a sin, a marketing sin, if we watch our consumers go down the street [to a fast-food restaurant] to get more food," said Marvin A. Spira, panelist and executive director of the Eastern Dairy-Deli-Bakery Association,

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