MCA EXECUTIVE: SECONDARY TITLES CAN STAR

UNIVERSAL CITY, Calif. -- Cross-promotions can be used as effectively on relatively unknown video products as they are with the big hits, said Andrew Kairey, senior vice president of sales and marketing at MCA/Universal Home Video here. SN talked with Kairey prior to "Supermarket Video '95: Cross-Promoting Video Titles in Supermarkets," a conference where he will speak on the cross-promotion involving

UNIVERSAL CITY, Calif. -- Cross-promotions can be used as effectively on relatively unknown video products as they are with the big hits, said Andrew Kairey, senior vice president of sales and marketing at MCA/Universal Home Video here. SN talked with Kairey prior to "Supermarket Video '95: Cross-Promoting Video Titles in Supermarkets," a conference where he will speak on the cross-promotion involving "Jurassic Park" and Jell-O. During the conference, which takes place this week in Los Angele

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