MCA PLANS BIG PUSH FOR 'JURASSIC' AT RETAIL

UNIVERSAL CITY, Calif. -- MCA/Universal Home Video will promote Steven Spielberg's blockbuster "Jurassic Park" to home video sell-through with a retailer-driven marketing program that features six cross-promotional partners, including Kraft General Foods' Jell-O brand and McDonald's.The street date for the video is set for Oct. 4.Louis Feola, president of MCA Home Video, and Andrew Kairey, senior

UNIVERSAL CITY, Calif. -- MCA/Universal Home Video will promote Steven Spielberg's blockbuster "Jurassic Park" to home video sell-through with a retailer-driven marketing program that features six cross-promotional partners, including Kraft General Foods' Jell-O brand and McDonald's.

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