MCA PLANS BIG PUSH FOR 'JURASSIC' AT RETAIL

UNIVERSAL CITY, Calif. -- MCA/Universal Home Video will promote Steven Spielberg's blockbuster "Jurassic Park" to home video sell-through with a retailer-driven marketing program that features six cross-promotional partners, including Kraft General Foods' Jell-O brand and McDonald's.The street date for the video is set for Oct. 4.Louis Feola, president of MCA Home Video, and Andrew Kairey, senior

UNIVERSAL CITY, Calif. -- MCA/Universal Home Video will promote Steven Spielberg's blockbuster "Jurassic Park" to home video sell-through with a retailer-driven marketing program that features six cross-promotional partners, including Kraft General Foods' Jell-O brand and McDonald's.

The street date for the video is set for Oct. 4.

Louis Feola, president of MCA Home Video, and Andrew Kairey, senior vice president of marketing and sales at MCA/Universal Home Video, were on ha

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