MCA PLANS POWER LAUNCH FOR 'TIMMY'

UNIVERSAL CITY, Calif. -- Backing it with what may be the largest video marketing campaign ever for an unknown property, MCA Home Entertainment will launch "The Adventures of Timmy the Tooth" in January. The three-tape series of $12.98 children's tapes will be cross-promoted with Kellogg's Rice Krispies.The series will be introduced in five nationally syndicated broadcasts in mid-January, which Kellogg

UNIVERSAL CITY, Calif. -- Backing it with what may be the largest video marketing campaign ever for an unknown property, MCA Home Entertainment will launch "The Adventures of Timmy the Tooth" in January. The three-tape series of $12.98 children's tapes will be cross-promoted with Kellogg's Rice Krispies.

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