MEAL SOLUTION STRATEGY IS ON ECR MENU FOR SUPERVALU

WASHINGTON -- To deter customers from buying groceries in other types of retail outlets, Supervalu, Minneapolis, will use "solution selling" to develop a meal-solution department in the front end of stores that will merchandise products according to similar categories."The supermarket of the future needs to bring all meal components together to address the needs of the customer of the future," said

WASHINGTON -- To deter customers from buying groceries in other types of retail outlets, Supervalu, Minneapolis, will use "solution selling" to develop a meal-solution department in the front end of stores that will merchandise products according to similar categories.

"The supermarket of the future needs to bring all meal components together to address the needs of the customer of the future," said George Chirteau, vice president of merchandising for Supervalu.

"Instead of en

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