MEALS SUCCESS SAID TO NEED RESEARCH, PEOPLE

ATLANTA -- Unless supermarkets find a way to make fresh meals work for them, they might as well scratch sales growth from their menu.That's what consultant Jim Riesenburger, managing partner in Riesenburger, Leenhouts & Associates, Rochester, N.Y., believes. He emphasizes, however, that the business of fresh meals can work in a supermarket environment. Building a program little by little around core

ATLANTA -- Unless supermarkets find a way to make fresh meals work for them, they might as well scratch sales growth from their menu.

That's what consultant Jim Riesenburger, managing partner in Riesenburger, Leenhouts & Associates, Rochester, N.Y., believes. He emphasizes, however, that the business of fresh meals can work in a supermarket environment. Building a program little by little around core competencies instead of rushing into something unfamiliar is the key ingredient f

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