MEASURING GRAIN

Ready-to-eat cereals, a highly competitive category recently hit by a rush of price cuts, is getting easier to handle through category management, retailers told SN.pokeswoman for Price Chopper Supermarkets, Schenectady, N.Y.Along with classic favorites -- like corn flakes, rice crisps and raisin bran -- the ready-to-eat section is also filled with varieties that are often based on the latest movie

Ready-to-eat cereals, a highly competitive category recently hit by a rush of price cuts, is getting easier to handle through category management, retailers told SN.

pokeswoman for Price Chopper Supermarkets, Schenectady, N.Y.

Along with classic favorites -- like corn flakes, rice crisps and raisin bran -- the ready-to-eat section is also filled with varieties that are often based on the latest movie or television cartoon. These items make category management a key component

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