MEASURING THE IMPACT

A milestone for organic producers, the organic standards have reached toddlerhood. As a sales driver, the two-year-old program gets mixed reviews from retailers interviewed by SN.At Thriftway stores in the three-unit, Seattle-based Penhollow Markets group, all red meat sold is classified as "natural." In addition, organic milk sales have "skyrocketed" in the last year or so, according to Larry Roberts,

A milestone for organic producers, the organic standards have reached toddlerhood. As a sales driver, the two-year-old program gets mixed reviews from retailers interviewed by SN.

At Thriftway stores in the three-unit, Seattle-based Penhollow Markets group, all red meat sold is classified as "natural." In addition, organic milk sales have "skyrocketed" in the last year or so, according to Larry Roberts, president.

In five years, sales of all fresh foods at Wild Oats Markets, t

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