MEASURING THE PRICE IMPACT OF WAL-MART

A recent pricing survey indicates that traditional supermarket chains offer prices that are significantly lower in markets where they compete with Wal-Mart than they do in a market where they don't compete with the discount-store giant.BR As expected, the survey revealed that Wal-Mart offers prices that are 17% to 29% lower than traditional supermarket chains in the three markets where the Bentonville,

A recent pricing survey indicates that traditional supermarket chains offer prices that are significantly lower in markets where they compete with Wal-Mart than they do in a market where they don't compete with the discount-store giant.

BR> As expected, the survey revealed that Wal-Mart offers prices that are 17% to 29% lower than traditional supermarket chains in the three markets where the Bentonville, Ark.-based chain has supercenters.

However, in Sacramento, where Wal-M

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