Meat Case Needs Convenience, Variety

Consumers would like to find more variety variety of species, cuts and package sizes in their supermarket meat departments, Food Marketing Institute's Power of Meat 2007 research study has revealed. The study, sponsored by Cryovac, a division of Sealed Air Corp., also showed that customers want more convenience provided in the meat department conveniences such as cross-merchandised spices and marinades

Consumers would like to find more variety — variety of species, cuts and package sizes — in their supermarket meat departments, Food Marketing Institute's Power of Meat 2007 research study has revealed.

The study, sponsored by Cryovac, a division of Sealed Air Corp., also showed that customers want more convenience provided in the meat department — conveniences such as cross-merchandised spices and marinades — as well as value-added products that would enable them to put a meal on the

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TAGS: Meat