MEAT CASE TERMED UNAPPETIZING TO WOMEN

AUSTIN, Texas -- The supermarket meat counter, if seen as a gruesome jumble of raw slabs of meat, can be less than appealing to many a female shopper.But Linda Bebee, the vice president of domestic marketing at the Texas Beef Council here, has a game plan to tame the beast in your meat case and capture more sales to females.She said making the meat counter more female-friendly often starts with the

AUSTIN, Texas -- The supermarket meat counter, if seen as a gruesome jumble of raw slabs of meat, can be less than appealing to many a female shopper.

But Linda Bebee, the vice president of domestic marketing at the Texas Beef Council here, has a game plan to tame the beast in your meat case and capture more sales to females.

She said making the meat counter more female-friendly often starts with the eye-catching and descriptive point-of-sale materials.

"Women love col

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