IN THE MEAT DEPARTMENT, STORE BRANDS BECOME HALLMARKS

Supermarket operators are putting the destination status of the meat department to work as they leverage private-label items to build store loyalty. Most retailers are creating these signature brands within the meat case -- not only to create customer excitement, but also to present hallmark marketing opportunities.Independents, in particular, are closely evaluating their image and developing brand

Supermarket operators are putting the destination status of the meat department to work as they leverage private-label items to build store loyalty. Most retailers are creating these signature brands within the meat case -- not only to create customer excitement, but also to present hallmark marketing opportunities.

Independents, in particular, are closely evaluating their image and developing brand strategies, fitting private label into the store's marketing mix as competition heats

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