MEDIA MAGIC, IN-STORE

Retailers are seeking methods of putting traditional in-store media to work in innovative ways, and in many cases are succeeding. While operators look to leverage greater marketing and merchandising opportunities in everything from in-store signage to the point-of-sale, consumers increasingly are responding to the best of these programs.The goal is clear: to lure customers to spend more money during

Retailers are seeking methods of putting traditional in-store media to work in innovative ways, and in many cases are succeeding. While operators look to leverage greater marketing and merchandising opportunities in everything from in-store signage to the point-of-sale, consumers increasingly are responding to the best of these programs.

The goal is clear: to lure customers to spend more money during their average shopping trip and, in particular, do some good-old impulse-purchasing w

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