MEDICAL MARKETING

From Sugar Free Kool-Aid to Balance Energy Bars, Kraft Foods currently has about 25 brands that are diabetic-friendly. The question is, do diabetics know about them?Kraft has an aggressive plan to make sure they do."Consumer education is a big part of our overall strategy to show that you don't have to sacrifice good food to eat healthy," Robert Simpson, Kraft's customer marketing services manager

From Sugar Free Kool-Aid to Balance Energy Bars, Kraft Foods currently has about 25 brands that are diabetic-friendly. The question is, do diabetics know about them?

Kraft has an aggressive plan to make sure they do.

"Consumer education is a big part of our overall strategy to show that you don't have to sacrifice good food to eat healthy," Robert Simpson, Kraft's customer marketing services manager in Texas, told SN.

Northfield, Ill.-based Kraft is working on its ow

Register to view the full article

test - Advanced Registered User

Already a member? .