MEGA CHAINS AGREE TO DEAL WITH PRIMEDIA EXCLUSIVELY

CINCINNATI -- Kroger Co. here and Albertson's, Boise, Idaho, seek one source of distribution by signing exclusive agreements with New York-based publisher Primedia for the free directories and other publications found in most vestibules of supermarkets around the country.The April 6 signing with Kroger boosted Primedia's network distribution of its Apartment and New Homes Guides by 14% to 17,500 outlets,

CINCINNATI -- Kroger Co. here and Albertson's, Boise, Idaho, seek one source of distribution by signing exclusive agreements with New York-based publisher Primedia for the free directories and other publications found in most vestibules of supermarkets around the country.

The April 6 signing with Kroger boosted Primedia's network distribution of its Apartment and New Homes Guides by 14% to 17,500 outlets, according to the company. This deal followed an announcement earlier this year i

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