MEGAFOODS CHANGES TEXAS STRATEGY

SAN ANTONIO -- In acknowledgment that its low-price operation could not jump the competitive wall put up by H-E-B Grocery Co., Megafoods Stores has decided to abandon its price-impact format here.In a major shift in strategy -- a strategy that was scant weeks old -- Megafoods will convert its 15 Texans' Foods price-driven stores in the area to a conventional high-low operation offering double coupons.

SAN ANTONIO -- In acknowledgment that its low-price operation could not jump the competitive wall put up by H-E-B Grocery Co., Megafoods Stores has decided to abandon its price-impact format here.

In a major shift in strategy -- a strategy that was scant weeks old -- Megafoods will convert its 15 Texans' Foods price-driven stores in the area to a conventional high-low operation offering double coupons. Moreover, Megafoods will rebanner the stores as Handy Andy, a name it uses on 21 ot

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Kroger