MEIJER CEREAL SALE MILKS PRIVATE LABEL

GRAND RAPIDS, Mich. -- Meijer Inc. here ran a large cereal promotion in which national brands were featured with its own private label at an attractive price point.The double-truck ad, which ran late last month, pictured a castle of cereal boxes and trumpeted "Great Savings on Your Favorite Cereals!"General Mills cereals were featured at $1.99, Quaker at two for $3, Post/Nabisco at $1.99, Kellogg's

GRAND RAPIDS, Mich. -- Meijer Inc. here ran a large cereal promotion in which national brands were featured with its own private label at an attractive price point.

The double-truck ad, which ran late last month, pictured a castle of cereal boxes and trumpeted "Great Savings on Your Favorite Cereals!"

General Mills cereals were featured at $1.99, Quaker at two for $3, Post/Nabisco at $1.99, Kellogg's at $2.49 and $2.99 and Malt O Meal at three for $5. Altogether, there were 32

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