MEIJER PROMOTES PRIVATE-LABEL MILK

GRAND RAPIDS, Mich. -- Meijer put its own twist on a dairy case bottle-topper promotion, giving customers a huge price break on gallons of private-label milk.A bottle-topper, or ringer coupon, encircled the necks of Meijer gallons in about 50 of its stores in Ohio and Indiana in a recent promotion, a source in the area told SN.In the selected stores, the red-and-yellow coupons created an eye-catching

GRAND RAPIDS, Mich. -- Meijer put its own twist on a dairy case bottle-topper promotion, giving customers a huge price break on gallons of private-label milk.

A bottle-topper, or ringer coupon, encircled the necks of Meijer gallons in about 50 of its stores in Ohio and Indiana in a recent promotion, a source in the area told SN.

In the selected stores, the red-and-yellow coupons created an eye-catching path of color in the milk cases, he said, and at the same time sent custome

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