Meijer Testing RFID Tags on Shopping Carts

GRAND RAPIDS, Mich. In one of the first tests of its kind, Meijer here is equipping each of the shopping carts at a Michigan store with an RFID tag to gather data on shopper traffic aimed at expediting the checkout process. The test, launched in mid-November at a Meijer store in Oshtemo Township, Mich., is employing Wi-Fi-based, battery-powered RFID tags from AeroScout, San Mateo, Calif. Used in concert

GRAND RAPIDS, Mich. — In one of the first tests of its kind, Meijer here is equipping each of the shopping carts at a Michigan store with an RFID tag to gather data on shopper traffic aimed at expediting the checkout process.

The test, launched in mid-November at a Meijer store in Oshtemo Township, Mich., is employing Wi-Fi-based, battery-powered RFID tags from AeroScout, San Mateo, Calif.

Used in concert with RFID readers, the tags will allow Meijer to know the number

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