MELMARKETS USES BACK ROOM TO BUILD VOLUME FOR PASSOVER

GARDEN CITY, N.Y. -- Melmarkets Foodtown here has built double-digit Passover holiday sales by converting the back rooms in half of its 16 Long Island, N.Y., stores into selling areas merchandising kosher for Passover foods."We really go out of our way to accommodate the Jewish trade for Passover by giving them the largest Passover selection available from areas and places that a lot of people in

GARDEN CITY, N.Y. -- Melmarkets Foodtown here has built double-digit Passover holiday sales by converting the back rooms in half of its 16 Long Island, N.Y., stores into selling areas merchandising kosher for Passover foods.

"We really go out of our way to accommodate the Jewish trade for Passover by giving them the largest Passover selection available from areas and places that a lot of people in the supermarket trade don't even bother to carry," Dick Salmon, senior vice president, t

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