MERCHANDISING BARRIERS

The intent is to purchase quickly, so display is important. But the barrier to more condom sales at supermarkets is that the products don't usually get the full merchandising treatment -- although many agree supermarkets can be a natural place to sell condoms, given the high foot-traffic. Lingering in the back of retailers' minds is pilferage. Therefore, condoms are usually sold from more secure areas.

The intent is to purchase quickly, so display is important. But the barrier to more condom sales at supermarkets is that the products don't usually get the full merchandising treatment -- although many agree supermarkets can be a natural place to sell condoms, given the high foot-traffic. Lingering in the back of retailers' minds is pilferage. Therefore, condoms are usually sold from more secure areas. An SN survey of retailers has found that health and beauty care managers are putting more a

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