MERCHANDISING CHAOS THREATENING CENTER STORE: EXPERT

SAN DIEGO -- Retailers' increasing emphasis on image-defining perimeter departments and premium private-label items is creating a merchandising crunch in Center Store, where manufacturer goals have grown to conflict with -- and even contradict -- those of the retailer, an industry expert told attendees at the Reinventing CPG Summit 2004, sponsored by Information Resources Inc."The [grocery aisles]

SAN DIEGO -- Retailers' increasing emphasis on image-defining perimeter departments and premium private-label items is creating a merchandising crunch in Center Store, where manufacturer goals have grown to conflict with -- and even contradict -- those of the retailer, an industry expert told attendees at the Reinventing CPG Summit 2004, sponsored by Information Resources Inc.

"The [grocery aisles] are effectively programmed with lots of stuff on display, but there's not as much excit

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