MERCHANDISING PARAMOUNT FOR ASIAN CONSUMERS

NEW YORK -- Retailers would benefit by increasing offerings for the Asian-American consumer, one of the fastest-growing ethnic groups in the United States, according to Saul Gitlin, executive vice president of strategic services at advertising firm Kang & Lee, based here.Accounting for 3.6% of the total population in 2000, or 10.2 million individuals, according to the U.S. Census Bureau, the Asian-American

NEW YORK -- Retailers would benefit by increasing offerings for the Asian-American consumer, one of the fastest-growing ethnic groups in the United States, according to Saul Gitlin, executive vice president of strategic services at advertising firm Kang & Lee, based here.

Accounting for 3.6% of the total population in 2000, or 10.2 million individuals, according to the U.S. Census Bureau, the Asian-American consumer is highly educated, tends to have a large family, and represents

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