MERCHANDISING STUDY FOCUSES ON WOMEN

PHOENIX -- Health and beauty care is the focus of the second part of the "Merchandising for Success" study from the General Merchandise Distributors Council's Educational Foundation, New York.The results of the study will be presented at GMDC's HBC Marketing Conference here this week. The topics will include the competitive environment; developing the Women's Well-Being concept, which was introduced

PHOENIX -- Health and beauty care is the focus of the second part of the "Merchandising for Success" study from the General Merchandise Distributors Council's Educational Foundation, New York.

The results of the study will be presented at GMDC's HBC Marketing Conference here this week. The topics will include the competitive environment; developing the Women's Well-Being concept, which was introduced in a previous GMDC study; and taking better advantage of adjacencies, said Jim Wisner

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