THE MESSAGE IS IN THE MEDIA

As store brands continue to increase in unit and dollar sales in supermarkets, brand marketers are relying more on a variety of in-store electronic media to get the attention of shoppers.Private-label marketers largely have not taken advantage of this technology, although they are starting to do so. National brands, which have dominated this media, are stepping up their use as new forms of delivery

As store brands continue to increase in unit and dollar sales in supermarkets, brand marketers are relying more on a variety of in-store electronic media to get the attention of shoppers.

Private-label marketers largely have not taken advantage of this technology, although they are starting to do so. National brands, which have dominated this media, are stepping up their use as new forms of delivery are launched.

"We've been increasingly active in in-store media across a numbe

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