METALLIZED FILM HELPS COOKIES SHINE ON SHELF, STAY FRESH

WOODBRIDGE, N.J. -- A stronger shelf appeal and longer shelf life convinced Sunshine Biscuit Co. here to switch from a clear co-extruded laminate film wrapper to a metallized laminate for its Hydrox and Vienna Fingers cookies.The new overwrap and graphics are used with 16- and 20-ounce polystyrene trays and single-serving packages of regular and fat-free cookies, the latter identified by a white background."We

WOODBRIDGE, N.J. -- A stronger shelf appeal and longer shelf life convinced Sunshine Biscuit Co. here to switch from a clear co-extruded laminate film wrapper to a metallized laminate for its Hydrox and Vienna Fingers cookies.

The new overwrap and graphics are used with 16- and 20-ounce polystyrene trays and single-serving packages of regular and fat-free cookies, the latter identified by a white background.

"We are in the process of updating the look of all our packaging," sa

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