MEXICAN STANDOUTS

Mexican-influenced frozen entrees and sandwiches are spicing up the frozens case and standing out within the growing segment of ethnic offerings.Frozen-food buyers contacted by SN said Mexican items are growing in popularity.It's hotter for some than for others, apparently. If the level of enthusiasm among the retailers interviewed could be rated like the spiciness in salsa, it would probably fall

Mexican-influenced frozen entrees and sandwiches are spicing up the frozens case and standing out within the growing segment of ethnic offerings.

Frozen-food buyers contacted by SN said Mexican items are growing in popularity.

It's hotter for some than for others, apparently. If the level of enthusiasm among the retailers interviewed could be rated like the spiciness in salsa, it would probably fall somewhere near medium.

Also, while they continue to show promise, et

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