Michaelson Named FreshDirect CEO

NEW YORK Steve Michaelson, president of FreshDirect here, is becoming a more visible entity. Not only has his face begun appearing on the Internet grocer's website as part of a weekly President's Picks of special food discounts, but the former Weis Markets and Wegmans Food Markets executive was named chief executive officer of the company early this year. Michaelson, who is succeeding outgoing CEO

NEW YORK — Steve Michaelson, president of FreshDirect here, is becoming a more visible entity.

Not only has his face begun appearing on the Internet grocer's website as part of a weekly “President's Picks” of special food discounts, but the former Weis Markets and Wegmans Food Markets executive was named chief executive officer of the company early this year. Michaelson, who is succeeding outgoing CEO Dean Furbush, will retain his title as president, FreshDirect officials said.

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