MICHELINA'S GETS $20M BOOST FROM LUIGINO'S CEO

SANFORD, Fla. -- Jeno Paulucci, chairman and chief executive officer of Luigino's, based here, recently said he plans to spend $20 million of his own money this year to promote his Michelina's brand of 18 new Signature premium entrees.Paulucci, a Frozen Food Hall of Fame member, is known for having issued a challenge in 1997 to other frozen-food manufacturers to participate in a prorated $20-million

SANFORD, Fla. -- Jeno Paulucci, chairman and chief executive officer of Luigino's, based here, recently said he plans to spend $20 million of his own money this year to promote his Michelina's brand of 18 new Signature premium entrees.

Paulucci, a Frozen Food Hall of Fame member, is known for having issued a challenge in 1997 to other frozen-food manufacturers to participate in a prorated $20-million industry consumer campaign to benefit frozen entrees.

A spokesman for Paulucc

Register to view the full article

test - Advanced Registered User

Already a member? .