1896 Adolphus Busch introduces Michelob as a "beer for connoisseurs." It is available only on draft. The price to wholesalers is about $8 per barrel -- much more than other Anheuser-Busch beers.
is advertised in print as the "King of Draught Beer" and "America's Highest Priced Draught Beer."
1961 Michelob is available for the first time in bottles as A-B introduces the classic teardrop bottle shape.
1966 Michelob becomes available in cans.
1967 First Michel