MICHELOB MILESTONES

1896 Adolphus Busch introduces Michelob as a "beer for connoisseurs." It is available only on draft. The price to wholesalers is about $8 per barrel -- much more than other Anheuser-Busch beers.is advertised in print as the "King of Draught Beer" and "America's Highest Priced Draught Beer."1961 Michelob is available for the first time in bottles as A-B introduces the classic teardrop bottle shape.1966

1896 Adolphus Busch introduces Michelob as a "beer for connoisseurs." It is available only on draft. The price to wholesalers is about $8 per barrel -- much more than other Anheuser-Busch beers.

is advertised in print as the "King of Draught Beer" and "America's Highest Priced Draught Beer."

1961 Michelob is available for the first time in bottles as A-B introduces the classic teardrop bottle shape.

1966 Michelob becomes available in cans.

1967 First Michel

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