MICHELOB'S CENTENNIAL ATTIRE

ST. LOUIS -- Since 1961, when Michelob first appeared in bottles, Anheuser-Busch here has used its packaging to build the image of the superpremium beer.This year, as the brand turns 100, new graphics featuring a commemorative seal will visually celebrate its history with consumers."The 100th anniversary is an important event," says John Marota, director of retail creative services. "We wanted to

ST. LOUIS -- Since 1961, when Michelob first appeared in bottles, Anheuser-Busch here has used its packaging to build the image of the superpremium beer.

This year, as the brand turns 100, new graphics featuring a commemorative seal will visually celebrate its history with consumers.

"The 100th anniversary is an important event," says John Marota, director of retail creative services. "We wanted to make a special note to consumers. It's also an opportunity to reposition the br

Register to view the full article