MICHIGAN GROUP POLISHING THE APPLE'S IMAGE

DEWITT, Mich. -- The Michigan Apple Committee has launched its largest multimedia campaign ever promoting controlled-atmosphere apples and apple products throughout Midwest markets.According to Patrick O'Connor, director of marketing/communications, the $250,000 program includes full-page advertisements in magazines, freestanding inserts, radio spots, in-store materials and billboards.The advertising

DEWITT, Mich. -- The Michigan Apple Committee has launched its largest multimedia campaign ever promoting controlled-atmosphere apples and apple products throughout Midwest markets.

According to Patrick O'Connor, director of marketing/communications, the $250,000 program includes full-page advertisements in magazines, freestanding inserts, radio spots, in-store materials and billboards.

The advertising "blitz" will run through February, at a time when sales are traditionally s

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