MICROMARKETING SCORES HIGH IN TEST

CHICAGO -- A model category management study sponsored by Nabisco Foods Group and conducted by Cornell University researchers has yielded important results relating micromarketing with sales and profit improvements.Presented at the Food Marketing Institute's national convention here, "STARS: Segment Targeting at Retail Stores" indicated that altering shelf sets to meet local market characteristics

CHICAGO -- A model category management study sponsored by Nabisco Foods Group and conducted by Cornell University researchers has yielded important results relating micromarketing with sales and profit improvements.

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