MID-CALORIES OFF TO MIDDLING START THIS SUMMER

NEW YORK -- Retailers are expressing a variety of initial reactions to the rollouts of mid-calorie soft drinks like Coca-Cola's C2 and Pepsi Edge.While most operators interviewed by SN agreed the products weren't generating the short-term buzz of recent flavor line extensions, some noted the products represented a new category that may help expand the overall appeal of carbonated soft drinks -- a

NEW YORK -- Retailers are expressing a variety of initial reactions to the rollouts of mid-calorie soft drinks like Coca-Cola's C2 and Pepsi Edge.

While most operators interviewed by SN agreed the products weren't generating the short-term buzz of recent flavor line extensions, some noted the products represented a new category that may help expand the overall appeal of carbonated soft drinks -- a better prognosis for long-term sales.

"Reaction from people around the office an

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