MIDWEST FINDING LITTLE BERRIES BIG IN PROFIT

EAGLE RIVER, Wis. -- Two retailers have found that tying in to local festivals can create a groundswell of consumer support, particularly if the event centers around food.In this case, the operators participated in the town's 22nd Annual Cranberry Fest by making its local fruit the focal point of store fresh departments.Bonson's Pick 'n Save sells about two tons of bulk cranberries during the event,

EAGLE RIVER, Wis. -- Two retailers have found that tying in to local festivals can create a groundswell of consumer support, particularly if the event centers around food.

In this case, the operators participated in the town's 22nd Annual Cranberry Fest by making its local fruit the focal point of store fresh departments.

Bonson's Pick 'n Save sells about two tons of bulk cranberries during the event, according to Elmer Jensen, the independent store's produce manager. Del Robi

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