MILK INDUSTRY SEEKING TO TUG AT NEW MARKETS

WASHINGTON -- Following on the heels of the successful "Got Milk?" and Milk Moustache campaigns, the milk-industry's marketing think tank is looking to spread the word again, this time by promoting availability.The Fluid Milk Strategic Thinking Initiative -- developed in 1995 and co-sponsored by the Milk Processors Education Program and Dairy Management Inc. -- has been conducting surveys of various

WASHINGTON -- Following on the heels of the successful "Got Milk?" and Milk Moustache campaigns, the milk-industry's marketing think tank is looking to spread the word again, this time by promoting availability.

The Fluid Milk Strategic Thinking Initiative -- developed in 1995 and co-sponsored by the Milk Processors Education Program and Dairy Management Inc. -- has been conducting surveys of various distribution channels, with the hopes of developing new markets.

Task forces

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