MILK SAMPLING PLAN TO SPLASH INTO 1,800 STORES

BERKELEY, Calif. -- The first major supermarket-supported sampling program for milk will roll out in September to approximately 1,800 Kroger, A&P, Jewel, Lucky, Supervalu and other chain stores in cooperation with the California Milk Processor Board here, creator of the Got Milk? campaign.iry-aisle displays, consumer circular inserts and other support.The promotion was pilot-tested last year in 457

BERKELEY, Calif. -- The first major supermarket-supported sampling program for milk will roll out in September to approximately 1,800 Kroger, A&P, Jewel, Lucky, Supervalu and other chain stores in cooperation with the California Milk Processor Board here, creator of the Got Milk? campaign.

iry-aisle displays, consumer circular inserts and other support.

The promotion was pilot-tested last year in 457 supermarkets by Co-Options, Darien, Conn., the promotion agency that de

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TAGS: Kroger