MILK STUDY PAINTS HOPEFUL PICTURE

NEW YORK -- The milk industry could soon experience a long-overdue boost in sales, as mergers, acquisitions, aggressive new packaging and other marketing programs open up new profit centers, according to a new 160-page study called "Milk in the U.S. -- 1998," by Beverage Marketing, here.stache and 'got milk?' campaigns mounted by industry associations in the last few years have attracted attention,

NEW YORK -- The milk industry could soon experience a long-overdue boost in sales, as mergers, acquisitions, aggressive new packaging and other marketing programs open up new profit centers, according to a new 160-page study called "Milk in the U.S. -- 1998," by Beverage Marketing, here.

stache and 'got milk?' campaigns mounted by industry associations in the last few years have attracted attention, they have not succeeded in moving the needle, and per-capita consumption of fluid milk

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