MILKING THE DAIRY

Today's dairy aisle is home to increasingly crowded refrigerated displays of milk, yogurt, butter and related items, as consumer demand for convenience and healthful options reinvigorates a department that's been in a deep freeze for years, say retailers and industry observers interviewed by SN. And, they add, these cool cases are only going to get hotter in 2000.Consumers may be the driving force

Today's dairy aisle is home to increasingly crowded refrigerated displays of milk, yogurt, butter and related items, as consumer demand for convenience and healthful options reinvigorates a department that's been in a deep freeze for years, say retailers and industry observers interviewed by SN. And, they add, these cool cases are only going to get hotter in 2000.

Consumers may be the driving force behind category growth in the dairy case, but it's the retailers who've had to respond

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TAGS: Dairy