MILKING SEASONAL TRENDS

Though it may not be the first thing that comes to mind for back-to-school promotions, the dairy department has its share of merchandising opportunities to choose from at this time of year.For some retailers, this means focusing more on kid-sized dairy items that will fit inside a lunch box or serve as a suitable after-school snack or beverage.Retailers contacted by SN mentioned individually wrapped

Though it may not be the first thing that comes to mind for back-to-school promotions, the dairy department has its share of merchandising opportunities to choose from at this time of year.

For some retailers, this means focusing more on kid-sized dairy items that will fit inside a lunch box or serve as a suitable after-school snack or beverage.

Retailers contacted by SN mentioned individually wrapped string cheese, small bottles of chilled juice drinks, multipacks of flavored

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TAGS: Dairy