MILLBROOK ACCENTS CONSUMER DEMAND

ORLANDO, Fla. -- Distribution of nonfood to supermarkets is shifting away from an emphasis on procurement of product, or buying, to selling items that meet with consumer demand at store level.This new focus within the three-tier distribution system, tied into the industry's Efficient Consumer Response initiative, is changing the way Millbrook Distribution Services does business, Robert Sigel, president

ORLANDO, Fla. -- Distribution of nonfood to supermarkets is shifting away from an emphasis on procurement of product, or buying, to selling items that meet with consumer demand at store level.

This new focus within the three-tier distribution system, tied into the industry's Efficient Consumer Response initiative, is changing the way Millbrook Distribution Services does business, Robert Sigel, president and chief executive officer, told a gathering of just over 1,000 people here for t

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