MINUTE MAID GOES IN-STORE TO SELL NEW LOOK, FLAVORS

HOUSTON -- Coca-Cola Foods here began in-store promotions last week to cue consumers about redesigned packaging and new flavors across its entire Minute Maid juice and juice drink family of products.The multilayered plan incorporates heavy use of Catalina Marketing and Actmedia vehicles and point-of-purchase signs. It will be backed by a national freestanding insert, television ads and a novel program

HOUSTON -- Coca-Cola Foods here began in-store promotions last week to cue consumers about redesigned packaging and new flavors across its entire Minute Maid juice and juice drink family of products.

The multilayered plan incorporates heavy use of Catalina Marketing and Actmedia vehicles and point-of-purchase signs. It will be backed by a national freestanding insert, television ads and a novel program of wet sampling in movie theaters, said Craig Binkley, marketing director for Coca-

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