MINUTE MAID TAKES ON JUICE AISLE

HOUSTON -- Coca-Cola Foods is leveraging a "megabranding" strategy with extensive in-store marketing to gain aisle space for its Minute Maid Naturals line of shelf-stable juices.The new line of six juice flavors, packaged in 46-ounce and 64-ounce shelf-stable PET plastic jugs, is now being sold in supermarkets, and a national marketing rollout is planned for early March.The introduction will incorporate

HOUSTON -- Coca-Cola Foods is leveraging a "megabranding" strategy with extensive in-store marketing to gain aisle space for its Minute Maid Naturals line of shelf-stable juices.

The new line of six juice flavors, packaged in 46-ounce and 64-ounce shelf-stable PET plastic jugs, is now being sold in supermarkets, and a national marketing rollout is planned for early March.

The introduction will incorporate a nationwide sampling program, specially designed stackable display ship

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