MINUTE MAID TIES-IN TO DISNEY'S 'TOY STORY'

HOUSTON -- Minute Maid is hoping that some Disney magic will enliven its frozen juice and juice drink sales.The company, a division of Coca-Cola Foods here, kicked off a national promotion linked with the Disney holiday movie "Toy Story." Called "Unwrap the Magic," it includes in-store displays, point-of-sale aids, a pallet program, a freestanding insert, checkout coupons, giveaways and Minute Maid's

HOUSTON -- Minute Maid is hoping that some Disney magic will enliven its frozen juice and juice drink sales.

The company, a division of Coca-Cola Foods here, kicked off a national promotion linked with the Disney holiday movie "Toy Story." Called "Unwrap the Magic," it includes in-store displays, point-of-sale aids, a pallet program, a freestanding insert, checkout coupons, giveaways and Minute Maid's first broadcast ads in eight years.

" 'Toy Story' represents our initial sal

Register to view the full article