MINYARD BOOSTS SALES USING CASH GIVEAWAY

COPPELL, Texas -- Frito-Lay, Plano, Texas, and Dr Pepper, Dallas, were showcased in a $50,000 cash sweepstakes by Minyard Food Stores here, which has been aggressively using giveaways to boost traffic.For the $50,000 Cold Cash Giveaway, which ran July 9 through Saturday, Aug. 5, the Dallas/Fort Worth-area chain set up lobby and endcap displays of Dr Pepper and Frito-Lay products in its 81 Minyard,

COPPELL, Texas -- Frito-Lay, Plano, Texas, and Dr Pepper, Dallas, were showcased in a $50,000 cash sweepstakes by Minyard Food Stores here, which has been aggressively using giveaways to boost traffic.

For the $50,000 Cold Cash Giveaway, which ran July 9 through Saturday, Aug. 5, the Dallas/Fort Worth-area chain set up lobby and endcap displays of Dr Pepper and Frito-Lay products in its 81 Minyard, Sack'N Save and Carnival supermarkets. In-store signs and newspaper, radio and TV ads p

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