MINYARD SETS PROMOTIONAL SIGNAGE DEAL

COPPELL, Texas -- Minyard Food Stores here will begin using in-store signage that contains a manufacturer's account-specific message within a retailer-approved design that can incorporate Minyard's own logo.The shelf-edge signs, supplied by a third-party marketing company, will begin appearing chainwide in March, said Charles Burns, senior vice president of marketing at Minyard. He added that the

COPPELL, Texas -- Minyard Food Stores here will begin using in-store signage that contains a manufacturer's account-specific message within a retailer-approved design that can incorporate Minyard's own logo.

The shelf-edge signs, supplied by a third-party marketing company, will begin appearing chainwide in March, said Charles Burns, senior vice president of marketing at Minyard. He added that the retailer is still working out the details of its participation in this program.

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