MINYARD SODA PROMOTION BOOSTS STOREWIDE SALES

COPPELL, Texas -- Minyard Food Stores boosted total store sales 3.5% with a major soft drink promotion that integrated a sweepstakes and mass display contest.The chain, based here, teamed up with Coca-Cola Co. and a local television station for the promotion. The sweepstakes culminated with a grand prize worth more than $170,000, including a $135,000 custom-built home, an Olympic-size pool and a 1994

COPPELL, Texas -- Minyard Food Stores boosted total store sales 3.5% with a major soft drink promotion that integrated a sweepstakes and mass display contest.

The chain, based here, teamed up with Coca-Cola Co. and a local television station for the promotion. The sweepstakes culminated with a grand prize worth more than $170,000, including a $135,000 custom-built home, an Olympic-size pool and a 1994 Jeep Cherokee package. The promotion took place at all 78 Minyard, Sack 'n Save and

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