MIS-TICAL CHANGES

The age of Efficient Consumer Response is transforming the role of information systems departments. Companies embracing ECR initiatives, especially electronic data interchange and category management, are turning to systems staff for strategic solutions and insights into buying trends, not merely to solve data processing puzzlers.Bob Heise, vice president and chief information officer at Richfood,

The age of Efficient Consumer Response is transforming the role of information systems departments. Companies embracing ECR initiatives, especially electronic data interchange and category management, are turning to systems staff for strategic solutions and insights into buying trends, not merely to solve data processing puzzlers.

Bob Heise, vice president and chief information officer at Richfood, Mechanicsville, Va., said the company recently restructured its information systems dep

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