MISSING LINK?

Category management and customer-loyalty programs may not be a famous mismatch like Felix and Oscar of "Odd Couple" fame. But they are different enough that the idea of linking the databases they produce in order to support more effective merchandising and promotion decisions certainly raises a few eyebrows.But industry experts insist that drawing from both information pools would bring retailers

Category management and customer-loyalty programs may not be a famous mismatch like Felix and Oscar of "Odd Couple" fame. But they are different enough that the idea of linking the databases they produce in order to support more effective merchandising and promotion decisions certainly raises a few eyebrows.

But industry experts insist that drawing from both information pools would bring retailers closer to truly satisfying their best customers. This goal, however, requires technology

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